THE COMPANY: A MAJOR PLAYER IN SOFTWARE PUBLISHING
Why did I choose this opportunity?
- Over 30 years of expertise in its industry
- A recognized software publisher specializing in technical knowledge management and industrial innovation
- Presence in diverse markets with a strong global footprint
- A dynamic environment focused on innovation and adaptability
- A passionate, multicultural team dedicated to developing international solutions
- Opportunities for career growth and ambitious projects across multiple continents
- A strong commitment to work-life balance
My recruiter’s insight: This is an exciting role for an international marketing expert with a strategic mindset, eager to thrive in a multicultural environment and actively contribute to the brand’s visibility in North America.
YOUR MISSION: COORDINATE GLOBAL MARKETING STRATEGY
Reporting to the marketing department, your responsibilities will include:
- Developing and implementing a digital marketing strategy to enhance visibility and attract inbound leads
- Creating and executing a content and social media strategy to boost brand awareness
- Optimizing the website for the US and Canadian markets through SEO and keyword analysis
- Managing Search Engine Advertising (SEA) campaigns
- Analyzing website traffic and implementing continuous improvement strategies
- Leading email marketing campaigns and collaborating on webinar organization
- Producing audiovisual content (videos, newsletters, blog articles, white papers) in collaboration with Product Managers
- Managing the creation and adaptation of marketing collateral (product sheets, posters, flyers, presentations) for North America
- Planning and overseeing trade show participation in the US, including logistics, marketing materials, and event execution
- Monitoring marketing KPIs, analyzing performance, and recommending optimization strategies
- Conducting competitive intelligence to stay ahead of market trends
- Collaborating with creative, digital, and external agencies to ensure quality execution of projects
- Adapting campaigns to local market needs while ensuring alignment with global branding guidelines
YOUR PROFILE: EXPERIENCED MARKETING COORDINATOR
Must have :
- Master’s degree in Marketing, International Business, or Communication
- At least five years of experience in a similar role, ideally in an international setting
- Fluent English (French is a plus)
- Proficiency in WordPress and SEO strategies
- Experience with digital marketing tools (Google Analytics, email marketing platforms, social media tools)
- Graphic design skills (Adobe Creative Suite, Canva)
- Strong analytical mindset and ability to track performance metrics
- Experience in event management (trade shows, conferences, webinars)
Nice to have :
- Proficiency in video editing tools (After Effects, Premiere Pro)
- Experience with Google Ads, Facebook Ads, and CRM tools
- Fluency in a second language (Spanish, German, Mandarin, etc.)
JOB DETAILS
- Location : Canada or USA (Chicago-based preferred)
- Salary: Competitive, based on experience
- Start Date: As soon as possible
- Some travel required
RECRUITMENT PROCESS – MARION@DATARECRUTEMENT.FR
- Interview with Data Recrutement – Apply on our website or email us
- Meeting with the Marketing Director
- Interview with the Marketing and Executive Teams
- Technical interview with a senior marketing expert
ABOUT DATA RECRUTEMENT
Founded in 2015, Data Recrutement is a headhunting firm for 500+ fast-growing tech companies. We specialize in recruiting top talent in:
- Data & Marketing
- Tech
- Product & Design
- Sales & Support
For more opportunities, visit https://datarecrutement.fr.