The Startup :
- An infrastructure provider for decentralized tokenized markets
- 4 Spinoff launched with success in 2 years
- 300m$ ICO
- Offices in Switzerland, France and Holland
Position
The company is seeking an experienced product Marketing leader to develop its Product marketing strategy.
- Reporting : CEO
- Vision : To create an end-to-end tokenization platform for real world asset.
- Current Teams :
- 6 teams (liquidity, bridge, exchange, connectivity, tokenisation & compliance).
- Head of Product, VP Engineering, 20+ developers, 2 PM and 1 designers
In this role you will:
- Build and grow our marketing, communications teams, coordinating their activities across our key audiences and stakeholders.
- Leverage data and user insights, and think strategically to develop and refine brand positioning
- Develop and execute multi-channel marketing campaigns that maximize conversion with prospective customers
- Create, plan and execute go-to-market strategies and campaigns for new products and services, ensuring successful product launches and ongoing marketing campaigns
- Measure, analyze, and report on the effectiveness of marketing campaigns and initiatives, using data-driven insights to optimize performance and inform decision-making.
- Oversee and coordinate communications across all marketing channels,
- Work directly with the product and engineering teams to coordinate and run marketing experiments as new products and services are released
- Manage marketing budgets, allocate resources effectively, and ensure ROI on marketing investments.
+ :
- Opportunity to build your team
- Evolution as a CMO after 6-12 months
Requirements
- Proven experience as a Head of Marketing or similar role in web3 startup
- Track record of executing successful cross-channel marketing campaigns
- Deep understanding of the culture of DeFi
- Demonstrable experience in developing efficient strategies and business plans for all marketing aspects (branding, product, promotion)
- Ability to effectively collaborate with cross-functional teams, using strong analytical skills to incorporate data-driven insights into marketing decision-making
- A self-starter who takes initiative and keeps up with a fast-paced company
Benefits
- Competitive salary with generous token options plan & equity
- Full remote position
- Health Care Insurance
- Paid Holidays